The power of Data Science and AI to reveal the best market opportunities.
Atlas of Opportunities is an open source platform that connects entrepreneurs, businesses, and governments to real business opportunities, driving economic growth and development.
Partnerships
Publications
Where to Enter: Bayesian Spatial Modeling of Market Entry Success, 2026 CGA Conference: Celebrating Geographic Analysis: Past, Present, and Future, Harvard University, Cambridge, MA, 2–3 oct. 2026.
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GeoLocate: Spatial Modeling of Market Entry Viability, I-GUIDE Forum & HDR Ecosystem Conference, University of Illinois Chicago, Chicago, IL, 3–7 aug. 2026.
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A Spatial AI Framework for Recovering Hidden Spatial Regimes and Multiscale Variation, I-GUIDE Forum & HDR Ecosystem Conference, University of Illinois Chicago, Chicago, IL, 3–7 aug. 2026.
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Redefining Market Potential: Definitions, Dimensions, and Index, ISMS Marketing Science Conference 2026, Nova School of Business and Economics, Carcavelos, 11–13 jun. 2026.
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Frugal Intelligence in Place Marketing: A Two-Stage Architecture for Territorial Recommender Systems, Encontro da ANPAD (EnANPAD), 2026.
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Pathways to Consumption: Physical Mobility, Digital Voice, and the Geography of Market Access, CGA Conference & International Symposium on Spatiotemporal Data Science, Harvard University, Cambridge, MA, 22–24 may 2025.
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Redefining Market Potential: Definitions, Dimensions, and Index, EMAC Spring Conference 2025, ESIC University, Madrid, 27–30 may 2025.
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Redefining Market Potential: Definitions, Dimensions, and Index, Global Marketing Conference 2025, Hong Kong Polytechnic University, 24–27 jul. 2025.
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An Integrative Theory of Spatial Marketing and Business Opportunity Identification, 2025 Global Research Conference on Marketing and Entrepreneurship, Leavey School of Business, Santa Clara University, 4–6 aug. 2025.
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Modified Human Mobility Model for Strategic Business Location Optimization, XLIX Encontro da ANPAD – EnANPAD 2025, Universidade Tiradentes, Aracaju, 1–3 oct. 2025.
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Uncertainty in Market Entry: A Theoretical Integration, XLIX Encontro da ANPAD – EnANPAD 2025, Universidade Tiradentes, Aracaju, 1–3 oct. 2025.
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Understanding Uncertainty in Market Entry: A Theoretical Integration, Annual Conference of the Academy of Marketing Science (AMS) – special session, Montreal, Canadá, 2025.
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O impacto da mobilidade do consumidor no crescimento econômico das cidades, Anais do X Encontro de Marketing da ANPAD (EMA 2024).
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Examining Socio-Economic Isolation in Urban Spaces, 17th International Conference on Social Computing, Behavioral-Cultural Modeling & Prediction and Behavior Representation in Modeling and Simulation.
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Estimativas de pequena área e oportunidades de negócios: revisão sistemática da literatura.
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Exploring the uncertainty in market potential: a bibliometric review, Anais do X Encontro de Marketing da ANPAD (EMA 2024).
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Disaggregating Sales Prediction: A Gravitational Approach, Expert Systems with Applications, Vol. 217, p. 119565.
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Forecasting system’s accuracy: a framework for the comparison of different structures. Applied Stochastic Models in Business and Industry, Chichester, v. 40, n. 2, p. 462-482, 2024.
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1+1 > 2: integrating analytical techniques in the age of AI. BAR – Brazilian Administration Review, Maringá, v. 22, n. 4, e250230, 2025.
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Satellite Imagery and Machine Learning for Channel Member Selection. International Journal of Retail & Distribution Management.
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Notícias
Paper accepted
We are pleased to share that the article “An Integrative Theory of Spatial Marketing and Business Opportunity Identification”, authored by[…]
Paper accepted
We are pleased to share that the article “An Integrative Theory of Spatial Marketing and Business Opportunity Identification”, authored by[…]
Paper accepted
We are pleased to share that the article “An Integrative Theory of Spatial Marketing and Business Opportunity Identification”, authored by[…]
- CONTACT
- Federal University of Rio Grande do Sul (UFRGS) School of Business, Rua Washington Luis, 855 Porto Alegre/RS/Brazil, 90010-460
- www.ufrgs.br/gpmc
- gpmc-ea@ufrgs.br
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